WEBSITE LOCALIZATION

Website Localization

Adapt your website for every market: language, formats, legal content, multilingual SEO, and cultural context, so visitors in each region experience it as if it were built for them.

Why localization decides market performance

76% of online shoppers

Prefer to buy products with information in their own language. CSA Research, Can't Read, Won't Buy: B2C, 2020.

NVIDIA doubled localized content

Reaching more markets without doubling the team.

Forrester Wave™ Leader

Named a Leader in The Forrester Wave™: Translation Management Systems, Q3 2025, with the highest score possible in 13 criteria, including transcreation and adaptation, and compliance, security, and privacy.

GLOBAL PROGRAMS RUN ON LILT

WHO IT'S FOR

Built for the teams accountable for market performance

Marketing and brand teams

Launch campaigns that read as native in each market, not as translated versions of your English site. Transcreation for the pages that carry your brand, with terminology and voice enforced across every language.

International and regional leads

Enter new markets without adding headcount for every language. One program that scales from three locales to twenty on the same governance model.

Localization and content operations

Run a multilingual website program at scale, with consistent terminology, a full audit trail, and per-locale data on cost, quality, and coverage.

Regulated and public sector

Meet each market's compliance requirements, with reviewer qualification, data residency control, and deployment models that keep content inside your environment.

Decide which markets to enter first

Localization starts before translation. LILT helps teams prioritize markets using evidence they already have: unlocalized traffic by country, activation gaps in non-English markets, support ticket volume by language, revenue concentration, and regulatory requirements that make a market non-optional rather than merely attractive. Two or three markets done well outperform ten done adequately, and the first wave sets the benchmark for planning the next.

Adapt the full experience, not just the text

Localization covers language, and it also covers date and number formats, currency, imagery, legal and compliance content, checkout flows, payment methods, and multilingual SEO. A page can be translated correctly and still fail in market because the price is in the wrong currency, the form rejects a valid local address, or the testimonial is from a company nobody there has heard of. LILT's program covers all of it, so localized pages rank in regional search, comply with local requirements, and convert.

Hold quality and brand consistent across every market

At three locales, consistency is a review problem. At twenty, it is a governance problem. LILT's adaptive models learn your approved corrections and apply them across every language, so terminology and brand voice stop drifting between markets and vendors. Expert human reviewers handle the content that carries brand or legal risk in each market, and their corrections train the model rather than being repeated every quarter.

Measure and improve per locale

A localized page that underperforms is telling you something specific, but without per-locale data you cannot tell whether the problem is the translation, product-market fit, or a broken date field on the signup form. Those have different owners and different fixes. LILT provides real-time analytics on cost, quality, model use, and content coverage by market, so the program can prove its return and improve where the data points.

What changes when your localization program runs on LILT

The same markets, run as one governed program instead of a fragmented stack.

Market strategy

Markets chosen by instinct or proximity

Prioritized on traffic, revenue, and regulatory evidence

Content scope

Text only

Language, formats, legal content, imagery, SEO, checkout

Multilingual SEO

Manual hreflang, inconsistent localized metadata

Localized URLs, hreflang, and metadata intact in every market

Brand consistency

Drifts across vendors and markets

Centralized terminology and voice enforced everywhere

Regulated markets

Generic platform with no compliance model

Per-market compliance, with on-premises and air-gapped options

Per-locale insight

Aggregate reporting only

Cost, quality, and coverage by market

Program cost

Rises with every market added

Falls as translation memory and model accuracy compound

NVIDIA doubled its localized content without doubling its team

The result: NVIDIA doubled the volume of localized content it ships, improved translation model quality by 30%, and consolidated from four localization platforms to two.

For a company publishing highly technical material across many markets, the limiting factor is normally domain-qualified reviewer capacity, not translation throughput. Adaptive models trained on NVIDIA's own terminology reduced the volume of content requiring deep review, which freed that capacity for the material that genuinely needed it. The platform consolidation matters just as much for a program at this scale: fewer systems means one governance model, one set of terminology, and one place to see what is happening across every market.

The quality has improved significantly using the models we've worked hard on internally. That's the biggest thing for us.

Faylene Bell

Senior Director of Web Operations, Digital Marketing at NVIDIA

What is the difference between website translation and website localization?

Translation converts text from one language to another. Localization adapts the full website experience, including dates, currencies, legal content, imagery, payment methods, layout, and search visibility, so visitors in each market experience the site as if it were built for them. Translation is one component of localization. A site can be fully translated and still convert poorly, which is usually why translated sites underperform expectations.

How do I know which markets to localize for first?

Prioritize on evidence rather than proximity. The most useful inputs are unlocalized traffic by country, activation and conversion gaps in non-English markets, support ticket volume by language, revenue concentration, and any regulatory requirement that makes a market non-optional. Regulatory obligation and revenue potential are both valid reasons to localize, but they set different quality bars, so it is worth being explicit about which is driving each market.

How does LILT handle multilingual SEO?

LILT's CMS connectors preserve your URL structure, hreflang tags, and localized metadata when translations publish back to your site, so localized pages are indexed and ranked in regional search as your content rather than served from a vendor's proxy URLs. One thing worth planning for separately: localized keywords are not literal translations of your source keywords, so market-native keyword research belongs in the program alongside the translation work.

What do regulated industries need that standard localization platforms cannot provide?

Four things, and they are usually discovered during security review rather than during evaluation: an audit trail of who approved which translation and when, data residency guarantees for where content is processed and stored, documented reviewer qualification for the relevant domain, and a deployment model that keeps content inside the organization's environment. LILT offers private cloud, on-premises, and bare metal deployment, with air-gapped and IL6+ options for government programs. These requirements remove most localization platforms, and every proxy architecture, from a regulated shortlist. Learn about private server deployment →

Want the technical detail?

For how content moves from your CMS into translation and back, including connector architecture, routing, and continuous localization, see how LILT's website translation services work →

Make your website perform in every market

See how LILT turns your site into a governed multilingual program that ranks, complies, and converts market by market.