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Lilt Cookies

Cookie Policy

Effective Date: 5 April 2022

Lilt, Inc. and its affiliates (“Lilt,” “we,” “us,” and “our”) uses cookies and similar technologies, such as pixels, web beacons, and local storage objects, on our website at www.lilt.com (“Website”). This Cookie Policy covers what cookies we use, how we use them, and why.

By continuing to visit or use our Website, you agree to the use of cookies and similar technologies for the purposes described in this Cookie Policy.

WHAT ARE COOKIES

Cookies are small data files stored on your browser or hard drive, which are created when you load a particular web page. They contain information that can be retrieved by websites to help users navigate the website efficiently and perform certain functions, such as authenticating users and keeping them logged in to certain areas of a website, and also managing how and what ads appear on a website. Cookies are generally used for the operation of a website, or to make the website work more efficiently, as well as to provide the owner with certain information regarding a user’s interaction with the website.

WHAT COOKIES DO WE USE?

The specific types of cookies are listed below, along with what these activities these cookies perform.

Strictly necessary cookies: These cookies are required for the operation of our Website and are necessary to use some of its features, such as to access secure areas.

  • Cloudfare - Maximizes network resources, manage traffic, and protect our Website from malicious traffic.

Analytical and performance cookies: These cookies collect information to allow us to recognize and count the number of visitors and help us understand how our Website is being used or how effective our marketing campaigns are. They also help us customize our Website for you.

  • Adobe Analytics - Differentiates requests from different browsers to help identify unique visitors to our Website. They can also be used to associate browsing information to customer records.

  • Google Analytics - Collects data that allows us to understand how users interact with our Website. These insights allow us to improve content and to build better features that improve the user's experience.

  • Hubspot - Tracks our Website visitors and contacts.

  • Liveramp - Presents online content that is more likely to match your interests.

  • Rapleaf - Collects anonymous data related to the user’s visit to our Website, what they do, and what web pages they visit.

  • Rubicon Project - Records non-personal information, such as when a user views an advertisement, clicks on an advertisement, where a user is located, how many advertisements the user has seen and browser or device information.

Advertising cookies: These cookies that are used to deliver more relevant advertising to you, e.g. cookies that prevent the same ad from continuously reappearing, ensure that ads are properly displayed, and in some cases, select advertisements that are based on your interests.

  • Adobe Audience Manager - Perform different functions, such as assigning IDs, recording data calls, error tracking, and testing to see if cookies can be set.

  • Beeswax - Ensure that users are only presented ads that may be of interest to them.

  • bidswitch.net - Track users across multiple websites to optimize advertising relevance.

  • DoubleClick - Enables how often an ad is shown in a browser, how long it is shown for and how often it will appear.

  • Google AdSense - Automatically shows ads tailored to our Website’s layout and content.

  • Google AdWords - Used for advertising, including serving and rendering ads, personalizing ads (depending on your ad settings at g.co/adsettings), limiting the number of times an ad is shown to a user, muting ads you have chosen to stop seeing, and measuring the effectiveness of ads.

  • LinkedIn - Enable insight into types of users on the Website, based on LinkedIn profile data.

  • Platform 161 - Performs cookie syncing (user syncing, user matching or cookie matching) to sync users to identify unique users.

  • The Trade Desk - Identifies a returning user’s device to present targeted ads.

Social networking cookies: These cookies that enable you to share pages and content from our Website. These cookies may also be used for advertising purposes.

  • LinkedIn - Enable insight into types of users on the Website, based on LinkedIn profile data.

HOW TO CONTROL OR BLOCK COOKIES

The cookies we use are designed to help you get the most from our Website. However, you have the right to reject or accept cookies through your browser settings at any time. Please note that if you choose to refuse all cookies you may not be able to use the full functionality of our Website.

HOW TO DELETE COOKIES

You can also delete any cookies that are already set on your computer and can reset most browsers to prevent them from being placed. However, if you block or delete cookies you may have to manually adjust some preferences every time you visit a site and some functionalities may not work.

MORE INFORMATION

Lilt may update this Cookie Policy as necessary for any operational, legal or regulatory reason. Any changes will be reflected as of the date written above.

If you have any questions regarding this Cookie Policy or our use of cookies on our Website, please reach out to:

Lilt, Inc. ATTN: Compliance 2200 Powell Street, Suite 900 Emeryville, CA 94608 United States Tel: +1-415-992-5088 Email: compliance@lilt.com

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