2.4 million words. Three GN divisions. One partner.
Since July 2025, Jabra, SteelSeries and GN Hearing have trusted LILT with 2.4 million words across 1,360 projects in 39 languages, at an average quality score of 98.6%. Around half the words GN sends us exactly repeat content we have already translated and that already sits in GN's own translation memory, so it is never redone nor paid for twice. Your team gets the same AI models, glossaries and dedicated team from day one.
Roxana Telescu
Your Enterprise Account Executive
Anna MacMartin
Your Senior Strategic Success Manager
The GN partnership, in numbers
2.4M
words received for translation
39
languages delivered for GN
98.6%
average quality score
50%
of words reused from GN's translation memory
Our partnership so far
Three divisions, one partnership
What started with Jabra in 2025 now spans enterprise audio, gaming and hearing care. Each team has its own workspace, models and reporting, all under one GN Group agreement.
The partnership in numbers
In 15 months, GN’s volume with LILT has grown 30x, quality has held near 99%, and the share of words reused from earlier GN translations has risen from under 10% to around half.
| Metric | Jabra | SteelSeries | GN Hearing |
|---|---|---|---|
Working with LILT since | Jul 2025 | Q1 2026 | Jun 2026 |
Words received | 1.54M | 565k | 267k |
Languages | 38 | 25 | 13 |
Projects delivered | 893 | 337 | 130 |
Documents translated | 1,415 | 506 | 244 |
Average quality score | 98.8% | 99.7% | 96.5% |
Words reused from translation memory | 53% | 57% | 22% |
You start ahead. 1.2M words already sit in GN’s translation memory, so recurring product names, features and messaging start from translations GN has already approved.
Translation memory available for reuse. Across GN, reuse rose from 9% of words in Q4 2025 to 62% in Q2 2026, meaning fewer words need to be translated from scratch, directly reducing localization spend.
Quality is proven, not promised. 98.6% average quality across 1,360 projects and three very different content types: enterprise audio, gaming and hearing care.
All figures as of October 2026. Volumes, percentages and growth only. All content is translated from English into 39 languages and 40+ market locales.
One platform that gets smarter with every GN project
| Outcome | What it means for your team | GN proof |
|---|---|---|
Drive operational efficiency | One partner replaces agencies, freelancers and separate tools, and approved translations are reused instead of redone. | ~50% of GN words reused from translation memory |
Accelerate outcomes | Launch in more markets at once, from packaging and apps to web and campaigns. | 1,360 projects delivered; volume up 30x in a year |
Get an AI win | Custom AI models trained on GN content learn from every reviewer edit, so quality compounds. | 98.6% average quality score across three divisions |
Ensure trust and security | Content and custom models stay isolated, are never used to train public AI, and every step is governed and reported. | Approved GN supplier, with single sign-on in place |
Use cases
Already working across GN
Product launches and packaging
User manuals, packaging, Amazon listings and launch assets for ranges such as Jabra Evolve3, delivered in up to 42 languages. (Jabra, SteelSeries)
Apps and product UX
App and device strings localized from design files and string repositories, so UX copy ships with each release. (Jabra)
Regional marketing and partner campaigns
Emails, landing pages and co-marketing campaigns for regional teams and technology partners. (Jabra)
Brand marketing for hearing care
Brochures, HCP and consumer materials, ads, emails and video for ReSound and Beltone. Separate brand workspaces keep each voice distinct. (GN Hearing)
Websites
Pages sent from and returned to Sitecore, so markets publish without copy-paste. (GN Hearing)
Gaming and eTail content
Storefront, promo and Amazon copy, plus video localization for gaming audiences. (SteelSeries, KontrolFreek)
Video and multimedia
Subtitles, on-screen text and voice for product and campaign videos. (All divisions)
Print-ready design files
InDesign files returned laid out in every language, ready to print or publish. (All divisions)
14 file formats handled for GN to date. These include InDesign, Excel, Word, PowerPoint, PDF, subtitles (SRT and VTT), XLIFF app strings and HTML, so teams send files as they are, with no reformatting.
What GN teams told us they needed (Before LILT / With LILT)
Built into the tools GN already uses
LILT connects to the systems GN teams already work in, so translation happens inside existing workflows.
| Integration | Used by | What it does | Status |
|---|---|---|---|
Sitecore | GN Hearing | Send pages from Sitecore and receive translated versions back, ready for each market's launch date | Rolling out |
Figma | Jabra | Translate designs in place, so localized UX and creative can be checked in context | Confirm status |
Lokalise / Localize | Jabra (Apps and UX) | Sync app and product strings automatically with each release | Confirm status |
InDesign / IDML | All divisions | Print-ready brochures, manuals and packaging in every language | Live |
Single sign-on (Azure) | Jabra | GN users log in with their GN credentials | Live |
LILT API | Any team | Connect other systems and channels to instant or reviewed translation | Available |
Next up, for teams that use them: Contentful, the Yellow Hub partner portal, Asset Bank / DAM, Salesforce Marketing Cloud, Frame.io and Canva. Teams working in enterprise AI assistants (Claude, GPT, Gemini) can also start projects there through LILT’s MCP integration. Ask your LILT team about your stack.
See all 100+ integrations: lilt.com/connectors
New to LILT? You are not starting from scratch
What's already built
GN glossaries, translation memory and custom AI models are already in place, so quality starts high and keeps improving.
Your own workspace
A separate domain for your team, with its own style guide, reviewers, reporting and billing reference.
Proven ways of working
Onboarding, reviewer workflows and turnaround agreements already used across Jabra, SteelSeries and GN Hearing.
One agreement
The existing GN Group contract covers your team, so there is no new procurement process to start.
Getting started
Three steps to your first project
1. Book a 30-min call
Tell us your content, languages and tools.
2. Onboarding
We set up your workspace and train your team, often within a couple of days.
3. First project
Send your first files and we confirm turnaround and cost before we start.
Who to contact
You have a dedicated team at LILT who already know GN.
| Contact | Role | Contact them for |
|---|---|---|
Roxana Telescu | Enterprise Account Executive | Bringing a new team or use case to LILT, contract and pricing, escalations |
Anna MacMartin | Senior Strategic Success Manager | Onboarding, best practice, reporting and regular check-ins |
Alessandra Schiavon and the Production team | Senior Production Strategist | Project scheduling, linguists, quality and delivery |
Yusuf Bhana | Forward Deployed Engineer | Connectors, integrations and workflow setup |
Do we need a new contract?
Can we keep our own brand voice?
Who reviews the translations?
How long does onboarding take?
Is our content secure?
What does it cost?