Education
Pecege - small

Rebuilding Pecege's Localization Program through Partnership and Technology

Pecege partners with Lilt for faster translation, higher quality, and a unified global customer experience
201 - 500

Company Size

201 - 500

São Paulo, Brazil

HQ Location

São Paulo, Brazil

Education

Industry

Education

Why Lilt?

Needed a streamlined solution to quickly translate their growing catalog on online courses and course content.

Result

Pecege can translate more content while maintaining high quality translations, allowing them to get classes to market faster than ever before.

Background

Online learning has experienced enormous growth over the last ten years as more and more students have shown interest in non-traditional ways to learn and gain new skills. In 2019, experts forecasted that the online education industry would reach $350bn by 2025 - and that was before the pandemic struck. In early 2020, the onset of the COVID-19 pandemic radically changed the way people live, disrupting key institutions like schools and rapidly accelerating the shift to online learning.

As in-person learning experiences and classrooms quickly moved online, many students around the world started learning virtually.  As interest surged, more part-time and full-time learning opportunities appeared. More people than ever are looking for ways to take advantage of opportunities to learn and grow, and those that may not have had access to high quality education can now learn online.

One leading institution focused on providing full curriculum classes in Brazil is Pecege.  The organization offers undergraduate and MBA courses to enable individuals to further their education and build their professional careers.

Building Locally, Growing Globally

Improving education isn’t just a goal for locals in Brazil - it’s something that professionals and lifelong learners are looking to do worldwide. The team at Pecege understands that, and has been working to make sure that anyone - regardless of language - has access to high quality, professional level education. Localization plays a big part in their growth strategy.

“Right now, we’re experiencing a lot of growth and are internationalizing everything. All of our materials need to be translated, from course content and exams to administrative documents and course descriptions," said Luiza Paes, Translation Team Lead at Pecege.

Pecege is unique - while the institution has workflows to localize its own content, the team itself is full of translators that use traditional computer-assisted translation tools and translation management systems.

The tools and systems they previously used caused major headaches and delays to their workflows, leading to slowed growth and limited rollout of new courses - ultimately reducing the number of students globally that have access to the high-quality education that Pecege provides.

Moreover, various internal language teams were using different systems to tackle translation needs, causing even more hiccups and disconnects.

“The team working on localizing courses into Spanish was using one tool, while the team working on English was using a different tool, and so on. We were getting into trouble because the timelines and quality delivered was so different depending on the language, which was constantly causing problems,” said Luiza.

"We have so many different types of content that we need to translate every month. But other systems we were using didn’t allow us to produce that volume at that scale, and it was limiting what we could do."

Luiza Paes

Translation Team Lead at Pecege

Finding Value in Multiple Ways

Once the team at Pecege found Lilt, they quickly found that their localization workflow and translation issues could be resolved. Documents, especially repetitive content, that used to take hours for Pecege to tackle can now be done in minutes because of the tools that they have access to with Lilt.

“The technologies that Lilt offers make everything easier for us. Translation memories are easy to use, the machine learning technology enables us to get really high quality translations, and it’s user-friendly. All of that adds up quickly and makes our entire process so much smoother," Luiza said.

Beyond the day-to-day improvements, Pecege finds that they’re now able to track turnaround times, translation speed, and much more in ways that they never were able to prior.

"Our metrics are constantly changing, but Lilt has kept up at every turn and helps us track everything that we need. It may seem small, but Lilt’s technology has completely changed the way we run our localization program."

Luiza Paes

Translation Team Lead at Pecege

A Path to Education, Anywhere

Pecege has plans to revolutionize the way students access and take courses online. But to get there, they knew they needed a partner along the way.

“Lilt is different than anyone we’ve worked with in the past. We see this as a partnership - not only is the technology helping us grow a lot quicker than before, the team is always supportive and helpful whenever we need," said Luiza.

With that partnership, Pecege is looking to continue its growth and create new educational opportunities in new languages faster than ever.

"The more we can translate, the easier it is to ensure that our offering isn’t just an experience for one country, but for everyone. Lilt helps us create a unified global customer experience, no matter where our customers are or what language they speak."

Luiza Paes

Translation Team Lead at Pecege

Translate with Lilt today