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Get Your CopyLenovo eCommerce Builds for the Future with Translation Transformation
Deploying a translation program with AI at its core amplifies efficiency and cost savingsCompany Size
10,000 +
HQ Location
Beijing, China
Industry
Technology
Why LILT?
Needed a partner to transform their global eCommerce team’s disparate, service-based translation program to a centralized, AI-centered solution.
Translation with LILT
60+ custom AI models, 39 key languages, 3 million words
Results
60% faster delivery, 50% cost savings, 15% greater AI accuracy over unadapted LLMs
Meet Lenovo
Already the world’s top PC manufacturer, Lenovo has continued to grow and innovate to become a global technology powerhouse with more than 70,000 employees worldwide. With its mission to create smarter technology for all, Lenovo has expanded into “New IT” technologies and innovative solutions, such as immersive “Cyber Space” experiences. At the same time, Lenovo remains dedicated to being a responsible corporate citizen, achieving a net-zero validation from the Science Based Targets Initiative as part of its commitment to minimizing its environmental impact while transforming the world through innovation.
The Challenge: Overcoming Fragmentation in Translation
This drive for innovation also applies within the eCommerce business at Lenovo. Deploying cutting-edge technology to solve problems and drive efficiency was not only imperative for their customers but also for their internal workflows, as the company prioritizes strategic, high-impact applications of artificial intelligence.
Historically, the Lenovo eCommerce team relied on multiple legacy vendors for its localization program. Their approach involved manual processes and disparate business systems, leading to inefficiencies and unnecessary costs. As a category-leading technology company, Lenovo’s localization program needed to evolve at the pace of their business.
Previous vendors have been slow to move and slow to innovate. They were expensive and ultimately we felt they were not taking into account our evolving business needs, like smarter connectivity through APIs, process efficiency, and, of course, full use of evolving AI technologies into different parts of our business sales and support motions.
Angus Cormie
Director & GM, EMEA eCommerce at Lenovo
Why Lenovo Chose LILT
To address these challenges and drive greater efficiency, Lenovo ultimately sought to centralize its localization program, transforming from a vendor-driven approach into an AI-centered translation strategy. To scale their dynamic global program, they wanted to deploy a simplified, end-to-end solution with workflows built around AI and model management, capable of delivering meaningful cost savings. After a competitive, in-depth RFP process, the Global Lenovo eCommerce team chose LILT as its partner in building and deploying this next-generation translation strategy.
As the only vendor built with AI at its core, LILT has the proven ability to centralize and innovate the way teams and stakeholders process translation. By generating AI-driven cost efficiencies from day one, delivering high-quality deliverables, and optimizing translation turnaround time with frictionless platform integrations, LILT has enabled Lenovo to evolve its localization program. LILT is the first AI-native platform to integrate AI model customization, intelligent integrations, no-code process automation, and verified quality with human feedback. Combining these four key capabilities enables customers to move faster, optimize costs, improve accuracy, and establish a future-ready localization strategy.
The Solution: Translation Operations Built Around AI
LILT has enabled Lenovo to unify its approach with an end-to-end AI solution, as part of its next-generation translation strategy.
The LILT Platform is designed for AI model interoperability, allowing Lenovo to deploy high-performing models across different workflows, optimizing efficiency and performance. For Lenovo, this means that their next-generation localization program is powered by more than 60 domain-specific AI models, each tailored for custom translation use cases. LILT is future-proofing Lenovo’s translation operation by enabling the integration of the newest and most powerful LLMs, including 3rd-party models, right into their current infrastructure. LILT also ensures these models are trained to deliver high-quality translation at a rapid pace.
Shifting from a vendor-centric approach to a strategy in which AI is driving program operations has enabled Lenovo’s eCommerce team to reduce time on vendor management and focus instead on AI model oversight and high-impact strategic initiatives.
This new strategy with LILT has also enabled AI speed at enterprise scale. LILT has cut Lenovo’s translation delivery timelines by up to 60%, compared to its previous vendor. At this next-generation speed, LILT powers Lenovo’s complete multilingual eCommerce experience, translating more than 3 million words across 39 key languages for their business within the first few months of their partnership.
It became very apparent very early in our discussions with LILT that they brought innovative thinking and transformational ideas to the approach of efficient and effective translation management. Their platform is grounded on a working and proven model based on core AI fundamentals and resonated very strongly with our translation goals.
Carlo Savino
VP & GM, Americas & EMEA eCommerce at Lenovo
Human-AI Collaboration for Enterprise Quality
A truly next-generation AI strategy requires optimized human-AI collaboration. To amplify efficiency without compromising quality, LILT’s AI learns from each word translated, building custom models and workflows for Lenovo’s specific use cases, domains, and languages.
LILT Verified Translation relies on human verification of AI model outputs to ensure translation meets required quality standards, acting as a crucial model fine-tuning layer. This verification loop is the driver for continuous retraining, as human feedback helps steer and specialize AI models, improving accuracy with each cycle. This has enabled Lenovo to develop a suite of purpose-built translation LLMs, capable of translating their content with higher quality and consistency, and at AI speed and enterprise scale.
However, delivering top-quality outcomes is just the beginning. Sophisticated companies also need to be able to measure and track AI performance and its impact with clear metrics. This data is a crucial driver for model improvement and strategic decision-making. Even before human verification, LILT’s specialized AI models produced high-quality outputs for Lenovo, with continuous improvement easily tracked within the LILT Platform. In only the first few months of deployment, LILT’s AI has delivered 15% higher word prediction accuracy than standard, unadapted models for Lenovo. As the models are continuously fine-tuned over time, the raw AI outputs will continue to be refined, extending speed and efficiency gains, and ultimately accelerating Lenovo’s global go-to-market.
Even in the relatively early days of this relationship, the quality of the retraining model and overall capability of the LLMs started impacting the already great levels of quality. There was minimal engagement from our own teams, the AI model did all the heavy lifting and continues to do so, which is important for us running across so many countries and languages with only limited dedicated support resource.
Angus Cormie
Director & GM, EMEA eCommerce at Lenovo
Maximizing ROI with AI-Optimized Translation
In addition to ensuring quality and optimizing efficiency, LILT’s AI solution has unlocked significant cost savings for Lenovo. By reducing annual average translation costs by more than 50% compared to their legacy provider, LILT’s AI-driven approach maximizes Lenovo’s localization investment, allowing them to stretch their budget further while maintaining high standards. Further, LILT offers simple, streamlined pricing, without the additional project management fees or extra costs for expedited deliveries charged by most legacy providers.
LILT’s impact is not just financial; LILT has catalyzed broad workflow improvements. Significant operational efficiencies, made possible by automation, have streamlined workflows, reduced added manual steps, and accelerated turnaround times. This has saved time and effort for the Lenovo eCommerce team, enabling them to focus on more strategic initiatives. LILT has allowed Lenovo to scale its localization program with fewer financial and human inputs, further amplifying the ROI gains from Lenovo’s translation transformation. The combination of cost savings, enhanced efficiency, and lower operational burden ensure Lenovo’s sustained growth in key international markets.
Robust Security at Every Layer
Ensuring data privacy and robust security is crucial when deploying an AI solution, especially for a global powerhouse like Lenovo. Product security is a key part of their business and similarly, needed to be a priority for their partners. At LILT, data security is embedded into every layer of the platform, ensuring sensitive customer information remains secure throughout the global content production and translation process. The LILT Platform utilizes state-of-the-art SSL encryption, in transit between customers’ computers and LILT servers. Whether partnering with government agencies or global enterprises in highly regulated industries, LILT safeguards the most sensitive customer data with rigorous, tailored data protection standards to meet each client’s unique needs.
LILT is fully committed to maintaining the highest security standards, as demonstrated by its SOC 2® Type 2, ISO 9001, ISO 17001, and CyberEssentials certifications. These certifications reflect LILT’s dedication to upholding the most rigorous levels of security, privacy, and compliance. With regular internal audits and a proactive approach to security, LILT ensures that customer data is protected, ensuring customers like Lenovo can confidently scale their global operations with their data secure.
What’s next for Lenovo?
As Lenovo looks to the future, LILT remains a key thought partner in scaling and refining its AI-driven strategy for global content production. With deep AI and localization industry expertise, LILT’s team ensured seamless change management with minimal disruption while deploying and adapting their new end-to-end solution. Moving forward, LILT will continue to support the future growth and evolution of Lenovo’s centralized program.
As Lenovo continues to expand its technology footprint around the world, LILT will continue to enable Lenovo’s agility in a dynamic market with a future-proof strategy. With next-generation AI fueling significant operational efficiencies, ensuring robust security, and elevating quality, LILT is proud to support Lenovo’s sustained growth in an ever-evolving global marketplace.