How to Pick the Best Translation Services for Your Business

The number one barrier to successfully expanding a business globally can be summed up in one word: Language. Any business will have a very difficult time serving customers it can’t understand or who cannot understand them. Even in this day of advanced technology, the language barrier is still very real, and it stunts the growth of good companies with great potential every single day.

Organizations seeking global market expansion encounter challenges even beyond the language barrier:

• Supply chains
• Economic instability
• Competition
• Cultural differences
• Regulatory and legal differences

But at the core of it all is language. In order to successfully navigate any of these challenges, one must have the foundation of language. This is what will facilitate effective communication and aid in overcoming those challenges.

Any business that wants to explore international markets or better serve a more diverse customer base locally needs a quality translation service. AI is transforming the translation industry, and LILT is a thought leader in that space.

If you want to take your business into the global market, you need LILT.

Why Businesses Need Professional Translation Services in 2025

Poor translation can cause a significant breakdown in communication, which can potentially damaging your relationship with customers. This erodes trust and customer satisfaction, which results in lost customers. This can lead to lost revenue, damaged reputation, and legal issues.

CSA Research surveyed 8,709 consumers from 29 countries to better understand global consumer preferences. Several prestigious business publications have widely published their findings. Highlights of this survey include:

• 76% of consumers prefer to purchase products that have information in their language
• 73% of consumers want product reviews in their language
• 67% of consumers say they will tolerate websites with mixed languages
• 66% of consumers use an online-based machine translation
• 65% of consumers say that while they prefer web content in their language, poor quality is better than nothing at all
• 40% of consumers say that they will not make purchases from websites that are in other languages

As digital transformation has become more prevalent in business, it has triggered the evolution of translation needs. More companies are incorporating digital transformation throughout their organization, increasing the need for scalable, flexible translation services.

Free translation tools have their place, but they are best suited for occasional personal use, not for global enterprises. They lack the power and features to serve enterprises best and cannot meet the specific demands that international companies need to operate effectively and efficiently. Translation errors can be costly.

Not even large corporations are immune to the effects of translation errors.. UK-based HSBC Bank had the slogan “Assume Nothing,” which conveys the company’s commitment to transparency and security with its customers. They wanted to take it global by translating it into other languages. However, someone missed the proofing stage in the translated message, and many of the slogans were translated as “Do Nothing.” This was not only an embarrassment for the company, but it was damaging to the brand. HSBC spent $10 million to clean up this costly mistake.

KFC had a similar translation faux pas when they attempted to take their “Finger Lickin’ Good” campaign to the Chinese market. They did a direct translation without considering the vast differences in implied meaning or cultural significance those words had for the Chinese. So, instead of the fun “Finger Lickin’ Good” slogan, the Chinese version posed a gruesome proposition to “Eat Your Fingers Off.” Even more embarrassing is that the Chinese do not even lick their fingers as a sign of delicious food, so even if the slogan had been translated correctly, it would not have hit the mark.

Perhaps one of the most embarrassing translation errors was when Coors tried to take its “Turn it Loose” campaign to the Spanish market. They translated the slogan but failed to prove it to ensure the Spanish translation was consistent with the English message. It most definitely was not. When directly translating the English “Turn It Loose” message to Spanish, you get “Suffer From Diarrhea.” That was not what the company intended, and the error left them red-faced and scrambling to correct it.

Dynamic content localization, orchestrated with LILT, prevents your business from making serious, costly mistakes like these.

Key Factors to Consider When Choosing the Best Translation Services

Translation errors can cost your business in so many ways. You want to choose a service that is not only effective but is also culturally accurate. Here are some things to consider when selecting the best translation service for your business.

Industry Expertise and Specialization

Domain knowledge is a critical element of accurate technical translations. While language is the primary part of translation, we’ve already seen here that direct translation can have disastrous results. Domain knowledge allows translators to understand complex terminology and correctly convey it, including cultural nuances and industry-specific jargon. This helps to prevent errors while ensuring that the translated material is accurate, meaningful, and adequately conveys the intended message.

LILT is used by businesses across various industries, including technology, retail, financial services, healthcare, education, and more. These companies highly value our quality translation services because we meet translation needs at all the important levels, including specialized terminology and context.

Technology and AI Capabilities

AI-powered translation is not only cost-effective, but it also offers speed and consistency. And LILT’s “Verified AI” means you can be confident in the quality and accuracy. We combine human translation expertise with AI for superior results. Human translators verify translations and make corrections, so our system constantly learns and gets even better.

The LILT system offers custom models for more than 100 languages, and more are being added regularly to accommodate any translation projects you may have.

Integration with Business Systems

LILT integrates seamlessly with over 60 business content systems, including GitHub, Contentful, Figma, Slack, Shopify, and Adobe Experience Manager. Integrating with these systems reduces manual work by as much as 90%, saving time and money.

Seamless integration is essential for efficient workflows. It means fewer bottlenecks and improved efficiency across the board. This translates into even more cost savings for you.

Quality Assurance Processes

LILT has a rigorous QA program that incorporates several standard QA checks. This flags errors and warnings for the reviewer or translator. This can be done for a single document translation, or you can use the batch QA check for multiple documents. There are many helpful features within LILT for full QA checks. We have human linguists who review translated material from LILT and provide feedback which over time improves the AI models.

These QA checks by professionals are vital for maintaining consistency in brand voice across multiple languages. LILT guarantees quality and consistency, and we take that seriously. After all, your business is relying on it.

How the Best Translation Services Drive Business Growth

Translation is only part of the international business equation. Direct translators are a dime a dozen. LILT's features set us apart. We deliver high-quality translation services, and we provide. This can boost your global business and drive its growth in several key ways.

Accelerating Time-to-Market

Fast, accurate translations help businesses launch products globally without lengthy waits for cumbersome translation processes, accuracy checks, and cultural verifications. With LILT, in most cases, you can scale up in 30 days or less. This gives you a competitive advantage. After all, time is money, especially when you are racing the competition to market.

Reducing Translation Costs

AI efficiency means less time to do more and fewer manual processes, which translates to business savings. One of our clients, tech giant Intel, raves about LILT. They translated more content and found cost savings of 40% with our system. While cost-cutting is great, the value you get with LILT is what makes it a sound, profitable investment.

Improving Global Customer Experience

When it comes to business, it’s all about the customer. Native language quality translations improve engagement and conversion, so having the best possible translation system makes sense. It builds trust with your international customers, which keeps your existing customers loyal and attracts new ones. Lenovo, another of our clients, has found LILT to be a tremendous help as it enters the markets of many countries with limited resources.

Why Leading Enterprises Trust LILT for Their Translation Needs

Some of the world's top corporations use LILT for their translation needs. Read our customer stories to learn more about how our partnership with these companies helps increase production, reduce costs, and boost customer satisfaction.

LILT's unique approach, combining AI with human expertise, will give your business a competitive advantage, allowing you to grow into new international markets. There are so many benefits you just need to see for yourself. Talk to one of our tech experts to learn how LILT can enhance your business’s growth. Or just give us a try and see what a difference AI backed by human expertise can make for your company.

How to Get Started with Enterprise-Grade Translation Services

Getting started with LILT is simple. Contact us via email or through our website, and we’ll connect you with one of our tech experts. They will answer your questions and help you determine how LILT can best support your company. This consultation process is necessary for us to understand your specific business needs.

Once you decide to incorporate LILT into your organization’s processes, we’ll have you up and running within 30 days—and that’s when you will see the results!

We’ll help you integrate with your current business systems, but if you ever have any questions, concerns, or problems, our customer satisfaction team is always there to provide ongoing support.

FAQs About the Best Translation Services for Business

Q: How does AI-powered translation differ from traditional translation services?

AI-enhanced translation processes provide substantially greater value for cost when compared to traditional translation agency services. AI-powered processes are faster, more consistent, and more accurate with fewer bottlenecks. While human-powered traditional translation does have its place, LILT combines the best of both worlds with human-enhanced AI. Professional translators still play a critical role in our translation services, but AI takes care of the standardized processes, so you get a fast and easy-to-use system.

Q: What languages does LILT support for business translation?

LILT supports consistent quality translation for a wide range of languages, allowing businesses to communicate effectively in their target language of choice from more than 100 currently available options. We are continually adding more. This includes the capabilities for both common and rare language pairs.

Q: How quickly can LILT implement translation services for my business?

Most clients who choose LILT can scale up in 30 days or less. Some clients who need to install a new system or upgrade their existing business tool may find the timeline a little longer, but we are committed to getting our customers up and running as quickly as possible.

Q: How does LILT ensure translation quality and accuracy?

LILT employs a rigorous quality insurance program that incorporates the expertise of human linguists to verify translations and adjust them as needed. The system learns from that feedback, resulting in greater consistency and higher quality. It is an ongoing process that ensures our system will continue to improve and stay relevant.

Q: Is LILT suitable for specific industries with specialized terminology?

Various industries often have specialized terminology. LILT meets the needs of these different industries with industry-specific models designed to support that terminology and technical content. Key industries that LILT supports include:

• Technology
• Retail and e-commerce
• Government agencies
• Financial services
• Healthcare
• Education
• Hospitality

Find Out How Lilt’s Translation Services Can Help Your Business Today

Are you ready to transform your business to expand globally and engage international customers? Do you want quality translation services while getting a faster time to market and impressive cost savings? Are you looking for a translation service that will help your business compete effectively in global markets?

Then you need LILT.

If you want to learn more about LILT’s translation solutions or impressive features, email us to contact@LILT.com or call us at 415-992-5088, and one of our tech experts will be happy to help you.

The brands growing fastest in 2025 will scale globally with dynamic intelligence.

Don’t let complexity slow your growth. Let’s make your marketing team unstoppable with LILT.

Book a consultation with a LILT expert today!