Lobster Ink

Lobster Ink, ein Unternehmensbereich von Ecolab, verdoppelt seine Lokalisierungsaktivitäten

Lilt verbessert Lokalisierungsworkflows und liefert einen mehr als doppelt so hohen Output
101 bis 500


101 bis 500

Amsterdam, Niederlande


Amsterdam, Niederlande




Warum Lilt?

Sie benötigten optimierte Bearbeitungszeiten und eine bessere Übersetzungsqualität, um globale Aktivitäten skalieren zu können


Lobster Ink konnte seine Lokalisierungsleistung mit Lilt mehr als verdoppeln


One of the hardest challenges for both growing and enterprise companies is maintaining a connected workforce across offices and remote locations. As more companies start to move to a flexible work environment, it’s easy for employees to feel isolated and untrained. Because of that, it can be especially difficult to create meaningful change across organizations.

Lobster Ink, a division of global leader Ecolab, is a leading online learning platform built to help companies provide their employees with skills and knowledge to drive measurable behavior change. Whether that’s helping a company inject new life into a brand that’s losing its luster or training recently repositioned employees on the managerial skills and on-floor experience they need, Lobster Ink works with some of the world’s largest brands including Marriott, Four Seasons, Whole Foods, and more.

“We work with a lot of companies in the hospitality, restaurant, and food retail industries,” said Curtis Deysel, Translation Program Manager at Lobster Ink. “We’re helping those companies by providing internal training solutions so they can establish processes and change workforce behavior to improve on customer experience and sales.”

Bei unserem vorherigen Anbieter konnte es Wochen bis hin zu einigen Monaten dauern, bis wir die lokalisierten Inhalte zurückbekamen. Geschwindigkeit ist uns sehr wichtig, aber es gab immer eine Kluft zwischen der Veröffentlichung von Inhalten in Englisch und anderen Sprachen.

Curtis Deysel

Translation Program Manager bei Lobster Ink

Lokalisierung gerät als letztes Glied in der Kette in Rückstand

Because they work with international companies, though, they’re always in need of translated content. And like many other localization teams, they sit at the end of the content process. The localization team is brought in after content is created in English, so they would often translate in large batches, sometimes taking months to complete.

Neue Optionen für eine zukunftsorientierte Lokalisierung

To overcome these challenges, Deysel and his team started exploring new vendors to try and reduce the amount of time their localization workflow was taking. Ultimately, it came down to three paramount factors: cost, speed, and scalability. With LILT, they found all three.

“The biggest improvement that we found with LILT was the fact that we were able to move from a batched workflow to a much more flexible, continuous localization workflow. It’s far more beneficial for us to be able to rollout content in a staggered approach. We don't have to wait two months to have the entire program ready for your learners. Now, we can start rolling out the first course within a program very quickly, meaning customers can get started on their work a lot quicker.”

Lobster Ink has been taking advantage of LILT’s API functionality to better integrate with existing systems and automate previously tedious tasks, allowing them to get content to their customers faster than ever.

Mit der API-Funktion von Lilt können wir eine direkte Verbindung zu unserem Learning Management System (LMS) herstellen. So können wir Inhalte direkt an Lilt senden, was es uns erlaubt, einen Prozess, der zuvor aus manuellen Aufgaben bestand, zu optimieren und zu automatisieren.

Curtis Deysel

Translation Program Manager bei Lobster Ink

Eine neue Denkweise mit Lilt

With LILT, they’ve seen business-changing results. Not only has the number of support tickets from learners decreased, the completion rate for their newly localized courses has increased meaningfully. On top of that, they’ve been able to over double the number of supported languages.

Beyond numbers, Lobster Ink has started to look more closely at their internal processes to see how they can continue to improve their bottom line.

“One of the biggest things that we try to focus on as a team is to always ask the question ‘Why?’. Why are we doing something a particular way? Is there a better way to do it?" said Deysel. "LILT has brought that mindset with it - because it's so flexible and there's so many different options available to us, we've been able to optimize and implement incremental changes as we go to help us get content quicker.”

Positive Ergebnisse auch in Zukunft

What’s next for Lobster Ink? In the immediate, they continue to try and find new ways to optimize and make the localization process even faster. Looking ahead, though, growth is top of mind.

For Curtis, being able to help the company use innovative technology to solve problems was a big factor in his pursuit of localization at Lobster Ink. Using a localization workflow like LILT’s human-involved system, he says, will only create more opportunities for the industry as a whole.

“With technology moving so fast in this day and age, humans often worry that they will be replaced by machines. But by partnering the humans with artificial intelligence and machine translation, they become more effective. They're able to get through the translations quicker. They're able to take on more projects and they’re ultimately able to make better money for themselves as a result. I see that as a win-win situation, both for companies like us and for the industry as a whole.”

Lilt hat alles radikal effizienter gemacht. Dadurch konnten wir die Anzahl der Sprachen, die wir unterstützen, verdoppeln. Letztendlich wollen wir so viele Märkte wie möglich erreichen. So könnten wir zusätzlichen Zielgruppen die Informationen verschaffen, die sie benötigen.

Curtis Deysel

Translation Program Manager bei Lobster Ink

Erreichen Sie noch heute globale Kunden mit Lilt