Few industries impact the world like travel, creating opportunities for economic expansion and cultural discovery. In fact, with over 1.3 billion international tourists in 2023, the travel industry contributed $10 trillion to the global economy. As more travelers seek new experiences and cross-cultural connections, this momentum is expected to continue, with 4% annual industry growth forecasted for the next several years. 

With so many options available for flights, hotels, and transportation, finding the best deals can overwhelm consumers. Enter Vio.com – a platform dedicated to changing the trillion-dollar travel industry by connecting travelers with the best experiences at the best prices.

Launched in 2016 as FindHotel, Vio.com has quickly scaled to become a trusted resource in the online travel industry, serving millions of visitors per year. Whether you're a budget-conscious backpacker or a business traveler, Vio.com provides a seamless platform to compare rates from other leading travel networks, ensuring the best value for every stay.

As a global travel disruptor headquartered in Amsterdam with a dispersed team worldwide, operating in multiple languages has always been an important part of Vio.com’s business. As their worldwide customer base grew, creating a seamless multilingual experience became increasingly important to connect customers with their optimal travel experience. 

With millions of travelers relying on their platform to find the best deals, Nattavut Leekulpitak, Vio.com’s Translation and Localization Lead, wondered whether AI could enable them to scale their multilingual customer experience – both their platform and marketing materials – more efficiently. 

LILT’s AI solution offered exactly what Vio.com needed: AI-powered, scalable translation that could keep pace with their growth without burdening their team’s existing workflows. As the most proven enterprise solution for creating and translating content, LILT supports global customers, like Vio.com, in deploying an AI content production strategy with custom models for 100+ languages, Connectors for 60+ business systems, and the ability to scale up in 30 days or less.

In the first months of their partnership, LILT and Vio.com have translated more than 350,000 words of multilingual content in their app and marketing materials, across 36 key languages for their business. Seamlessly integrated with Vio.com’s new translation management system CrowdIn, LILT fits smoothly into their existing tech stack. Even better, LILT’s simple, streamlined pricing structure helps Vio.com maximize their translation budget, delivering quality without unnecessary complexity. This year, Vio.com reached 2.5 million app installs, with an impressive 4.8-star rating on both Android and iOS platforms. Additionally, customers have made over 1 million bookings through the app in the past year.

Vio.com translates a wide array of content—ranging from product UI to marketing materials—across the entire customer journey. To ensure speed and consistency among translation, Vio.com relies on LILT’s CrowdIn Connector to ensure a streamlined, connected workflow. 

With the Connector, the Vio.com team can easily send new content to LILT for translation by assigning it to LILT in CrowdIn. New content is automatically pulled into the LILT Platform, where it is assigned to a domain-specific linguist for translation. LILT’s linguists review AI-generated translation prompts from Vio.com’s unique LILT LLMs and provide feedback. This process guarantees translation quality while retraining the LLMs in real time to generate stronger future translation. Once translated content is finalized, it is automatically pushed back into CrowdIn for the Vio.com team to review and publish.

By blending AI-driven machine translation with expert human oversight, LILT delivers Verified Translation that upholds high-quality standards while allowing Vio.com to scale efficiently. LILT’s speed and rapid turnaround times empower the team at Vio.com to maximize the impact of their localization program. This connected workflow keeps pace with its rapid global growth while maintaining a cohesive brand voice and reliable customer experience across languages and regions. 

LILT's Contextual AI Engine is designed for continuous improvement through instant retraining. Each word translated by LILT provides valuable feedback that automatically refines Vio.com’s unique LLMs with their own content, eliminating the need for time-consuming, manual model retraining. As linguists provide feedback, the AI’s ability to understand and predict the correct translation for their specific content improves, ensuring higher accuracy with each iteration.

In the first 3 months of Vio.com’s partnership, LILT’s AI improved the word prediction accuracy of raw MT output by 14% from the untrained model MT. This real-time optimization has translated into faster delivery times for multilingual content while maintaining the company’s distinct brand voice across different languages and regions.

The system’s continuous learning enhances quality while driving ROI. Over time, these gains could enable Vio.com to explore using AI with minimal human review for certain content types in the future—an efficiency win that could further accelerate their global expansion.

As Vio.com continues its impressive growth, LILT is committed to supporting its global ambitions with a scalable AI solution. In the near future, Vio.com plans to expand into new markets, which will require adding new languages to cater to their diverse, global customer base. The company is also investing in new features to help travelers find even better deals and experiences, ensuring they remain at the forefront of innovation in the travel industry. Additionally, Vio.com localization team hopes to broaden the range of localized assets available for various internal teams to streamline their global operations further. LILT is excited to support Vio.com in pursuing these initiatives to drive their continued success as a global leader in the online travel space.