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Miro Logo

Miro Builds a Global Product Experience with LILT

Lightning-fast speed and leading quality powered by Contextual AI
1001-5000

Company Size

1001-5000

San Francisco, CA

HQ Location

San Francisco, CA

Software

Industry

Software

Why LILT?

Needed a partner to support global product localization through a collaborative, high-efficiency translation workflow.

Translations with LILT

10+ custom LILT AI models, 7 key languages, 9+ million source words

Results

17.5% greater AI accuracy over unadapted LLMs, 20% cost savings due to TM leverage

Meet Miro

In today’s globalized world, distributed teams are the foundation of most modern companies. There are countless benefits to diverse teams made up of remote workers and employees spread across global offices: access to the best talent regardless of location, around-the-clock coverage, different perspectives, unique skill sets, and employee flexibility, to name a few. However, to optimize the potential for creativity and knowledge from dispersed teams, companies need to ensure seamless communication and collaboration across locations and time zones. 

Enter Miro, the AI-powered innovation workspace enabling teams in more than 200,000 organizations worldwide to move from idea to outcome more quickly. With a bold mission to empower companies to invent the next big thing, Miro supports more than 80 million global users throughout their team’s innovation lifecycle, and they do it all while upholding best-in-class standards in security, compliance, and scalability. 

The Challenge: Gaining efficiency without sacrificing quality

To connect and empower global teams, language is a crucial consideration for Miro’s business and its product. To create a workspace that fosters collaboration among team members worldwide, providing a personalized experience in each user's preferred language is essential. This requires a translation workflow that could deliver quickly while also reflecting the nuances of their brand across each language.

When the time came to choose a localization partner capable of supporting Miro’s ambitious localization goals, finding a solution that could match their dynamic pace of work without sacrificing quality was essential. Like their customers, collaboration is crucial for Miro’s team. Therefore, the team needed a partner that could connect to their existing systems, empowering content creators from across the business to easily send content for translation. 

Why Miro Chose LILT

These priorities and Miro’s unwavering commitment to innovation led them to LILT, the leading AI solution for enterprise translation and content creation. Deploying a LILT AI-driven workflow with verified quality from human feedback allows Miro to develop multilingual content quickly while maintaining highly accurate translation. With a suite of 60+ connectors, LILT seamlessly integrates with Miro’s existing systems, allowing their team to send new content for translation all within their favorite tools. 

Finally, LILT’s AI not only delivers the efficiency Miro needs; it also unlocks cost savings. By building on historical translation memories (TM) and continually refining translation suggestions through human verification, custom AI models enable Miro to save more than 20% on LILT’s already competitive price per word. 

Through this partnership, Miro has translated their product user interface, including in-app template metadata and help center content into the seven core languages of their customer base. Together, LILT and Miro have built a best-in-class, global product experience.

The Solution: Global collaboration with a seamless workflow

Miro excels in creating products for their customers that enable seamless workflows for high-impact collaboration. When the time came to build a workflow for their own internal localization and product teams, they had high standards. LILT Connect helped Miro achieve the exceptional level of efficiency and innovation that it provides to its own customers.

With versatile integrations with virtually any business system, LILT transformed Miro’s existing tech stack into a multilingual solution. To optimize efficiency, LILT provided an in-depth solutions consultation at the beginning of their partnership, scoping workflow requirements to integrate LILT within Miro’s existing set-up in two fully automated workflows. This has ensured that newly created and updated content is translated across all relevant languages without additional manual steps from the globally dispersed Miro product and localization teams. Once content is pulled into LILT, skilled linguists serve as a crucial verification layer, working in the LILT Contextual AI Platform. As the linguists interact with AI-generated translation suggestions, their feedback guarantees top quality and fuels continuous adaptation of Miro’s unique LILT large language models in real time. Miro’s internal team of language managers collaborates closely with LILT linguists, providing crucial input and guidance when needed. This collaborative feedback process plays a key role in AI model training, ensuring optimal quality. After translation and review, the finalized content is sent back into Miro’s systems for seamless publishing. 

This meticulous workflow ensures content quality and alignment with Miro’s specific brand voice and preferences. LILT’s native integrations save the team valuable time, eliminating cumbersome and redundant steps of uploading, downloading, and moving between different systems. Since June 2022, this workflow has enabled LILT and Miro to translate more than 9 million words of source content into the 7 core languages for their business, ensuring a seamless, brand-specific product experience for their global customers.

Rapid turnaround with uncompromised quality

Whether adding a new language or translating support content for a new product feature, speed is key for the Miro team. To power their customers’ innovation, the Miro team needs to move quickly, and they need a localization partner that can keep up with their pace. With industry-leading Contextual AI, LILT can deliver Miro’s human-verified translation projects under 500 words in under 24 hours, ensuring that the Miro team can meet aggressive product and go-to-market deadlines. 

LILT delivers not only quickly but with outstanding quality. Through Verified Translation, Miro’s language models have continued to adapt based on linguist feedback. This ongoing refinement has led to meaningful improvements in word prediction accuracy across all languages. Throughout their partnership, LILT’s AI has delivered 17.5% higher word prediction accuracy than standard, unadapted models for Miro. Continuous model fine-tuning refines raw AI, amplifying speed and efficiency in this quality-guaranteed workflow.

Additionally, LILT worked closely with the Miro team to design their internal bespoke quality program, with regular asset health checks, monthly program reviews, regular quality audits, and steps for linguist performance management to ensure their quality optimization.

I’ve never felt so supported and heard. LILT has made it a priority to fulfill our quality expectations and committed themselves to helping us establish our first Quality Evaluation Framework that we now leverage on a monthly basis to continuously evaluate our quality. They truly understand our need for quality and speed and are committed to this mission through their AI learning technology and human partnership.

Alice Desmoulins

Localization Lead at Miro

A dynamic partnership

For Miro, LILT has not only been able to deliver cutting-edge AI technology and system integrations but also industry-leading support. The dedicated account team at LILT has been a reliable thought partner, helping them solve some of their most pressing localization challenges. As the landscape of localization continues to evolve with the introduction of new AI tools, LILT remains a trusted partner to ensure Miro is maximizing efficiency and is set up for success with a future-proof workflow.

Partnering with LILT and working with their Accounts team often feels like I’m equipped with an LSP Swiss Army knife. They are always up to the challenge, receive feedback openly, respond to our requests with promptness and are always finding innovative ways to address our challenges.

Alice Desmoulins

Localization Lead at Miro

What’s next for Miro?

In 2024, Miro continued to build innovative products to streamline collaboration for their global customers, with the launch of Intelligent Canvas and the Innovation Workspace. Leveraging cutting-edge AI technology to provide summaries, diagrams, and other visuals, Intelligent Canvas removes manual steps and jumpstarts collaboration workflows, allowing globally dispersed teams to do in minutes what used to take hours. Miro’s Innovation Workspace combines Miro AI, structured formats, and customizable workflows into one solution – an AI-powered collaboration platform designed to accelerate the journey from first idea to to final outcome. LILT proudly supported these product launches, ensuring Miro’s multilingual customer experience remains seamless. 

Looking ahead, LILT is excited to continue to support the Miro team, as they innovate their product offering with AI at the core, expand into new global markets, and empower more teams globally to build the “next big thing”.

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