Meet Anuvu

Anuvu is a global technology company providing in-flight entertainment and connectivity solutions to airline clients worldwide. With a focus on innovation and delivering exceptional passenger experiences, Anuvu recognizes the critical role of localization in meeting the diverse language needs of its global audience.

The Challenge: Balancing Accuracy, Speed, and Scalability

Anuvu faced significant challenges in its localization program, primarily centered around balancing accuracy, turnaround time, and scalability. Traditional localization methods proved slow and labor-intensive, leading to potential delays in product launches and updates. Inconsistencies in translations also posed a risk to brand reputation, particularly in international markets. Moreover, the growing demand for multilingual content, including closed captions and diverse language offerings, required a solution that could scale with Anuvu’s expanding needs.

Why Anuvu Chose LILT

Anuvu sought an exclusive partnership with a localization provider that aligned with its brand promise of “innovation that moves you.” LILT’s AI-powered platform stood out due to its ability to deliver high-quality translations efficiently and accurately. Anuvu was particularly impressed with LILT’s commitment to innovation and its capacity to streamline processes, ensuring that customers received the best possible localization services. As Jim Reid, VP of Media Operations at Anuvu, stated, “We were looking for an exclusive partnership to ensure that our customers were going to receive the best quality in any kind of localization that we do.”

The Solution: LILT's AI-Powered Localization Platform

Anuvu implemented LILT's AI-powered localization platform to transform its localization process. By leveraging LILT's technology, Anuvu was able to significantly reduce localization time while maintaining high levels of accuracy and consistency. The platform facilitated the creation of a centralized hub that seamlessly integrated with Anuvu’s existing systems, dramatically improving project management efficiency. Furthermore, LILT's solution provided the scalability necessary to handle higher volumes of data and tasks, effectively meeting the growing demands of their business. The implementation of translation memory also provided significant time and cost savings.

"It's allowed us to not only work faster, but also improve the overall quality of our translations, which has helped us to better deliver on our brand promise of innovation that moves you."

Jim Reid

VP, Media Operations, Anuvu

Partnering with LILT provided Anuvu with several additional benefits too:

• Freed Resources: The AI solution freed up resources, allowing Anuvu’s team to focus on higher-level tasks such as innovation and creativity.
• Improved Customer Satisfaction: By delivering high-quality, culturally sensitive translations, Anuvu enhanced customer satisfaction.
• Enhanced Scalability: The solution enabled Anuvu to scale its localization efforts to meet growing demands and expand into new markets.
• Increased Strategic Growth: The partnership played a crucial role in helping Anuvu achieve its ambitious growth and expansion plans.

"Ultimately, what we've seen AI help us with is the ability to increase our capacity and scalability. But it's also freed up resources to focus on higher level tasks, such as innovation and creativity. So I think at this point, AI has been an integral part to our growth and and success."

Jim Reid

VP, Media Operations, Anuvu

What's Next for Anuvu

Anuvu anticipates its localization needs to increase in both volume and variety of languages and content types. The company plans to continue expanding into new markets and leveraging AI localization tools to enhance content services for different regions. Anuvu also sees potential in using AI for digital advertising, marketing, internal communication, data analysis, and training.

Looking forward, Anuvu is excited to continue its partnership with LILT, developing new technologies and processes to offer more innovative and cost-effective solutions to its clients.

"We believe that this partnership will play a crucial role in helping us achieve those goals. As we continue to work together, develop new technology and processes along the way, we're confident that we will be able to even offer more innovative and cost-effective solutions to our clients. We see this partnership as being a key factor in our success thus far, and we're excited to see how the collaboration will continue to drive growth and success for both our companies in the future."

Jim Reid

VP, Media Operations, Anuvu