Launch every Estée Lauder brand in new markets faster on the platform your teams already trust.
As an approved global provider to Estée Lauder, LILT is already live with ELC’s brand marketing, education and quality teams, running AI-first translation with expert review across the brand portfolio. Now bring that same governed platform to PDP content, marketplace listings, travel retail video and every market where your brands are growing, so launches reach global markets faster. We can use your existing translation memory and glossary assets to quickly fine-tune LILT AI models for any global ELC brand need.
Derek Sheridan
Your Strategic Account Lead
Mary Shea
Your Customer Success Manager
Use cases
How every ELC team wins with LILT
Brand marketing, in every brand's voice
Adapt campaigns, CRM emails, paid media and brand sites with a model, glossary and translation memory for each brand, so every market hears the same brand, written for its own language and culture.
Product content, straight from your PIM
Translate product information exports with markup protected, so reviewers focus on the words and files return ready to re-upload, formatting intact.
Marketplace and social commerce listings
Keep product detail pages, ingredients and claims accurate and search-ready on marketplaces and social shops in every market you sell, at the speed new launches demand.
Travel retail, video and captions
Translate subtitles and on-screen copy with line-length rules set per format, and keep language coverage consistent across every brand.
Education and training content
Give beauty advisors and teams in every region the same training, in their language, on the same platform your marketing teams already use.
Your reviewers, in control
In-market reviewers and regional leads claim work by brand and language, check terms against the glossary, and get agent-verified translations before delivery. Every edit trains the model, so the same fix never has to be made twice.
Built for brands that can't afford to sound generic
Quality you can measure
Quality scores with every error logged by category, so you can see what changed and why, by brand and by language, and prove ROI to every stakeholder.
Every brand, its own voice
An AI review agent checks and fixes each translation against the brand's style guide and glossary before a human sees it, then calls in your reviewers for expert verification and the final word.
Your content stays yours
Your content and custom models stay isolated and are never used to train public AI, with private deployment options to protect unreleased products and campaigns.
Savings that compound
Translation memory and glossaries you own, reused across every brand and team, reducing cost with every project as your custom models keep improving.
CUSTOMER STORIES
Trusted by global enterprises
70%
Lower costs
ASICS keeps global content operations running fast
ASICS increased translation velocity by 60% and reduced costs by 70% with LILT.
Canva localizes fast-moving content at scale
Canva localizes fast-moving content across markets while keeping brand voice consistent everywhere.
60%
Faster delivery
Lenovo eCommerce transforms translation with AI
Lenovo eCommerce delivers 60% faster with 50% cost savings and 15% greater AI accuracy over unadapted LLMs.
One centralized platform for all ELC brands
When every region, brand, and channel runs on its own mix of content systems, ecommerce platforms, and agencies, speed and consistency end up pulling in opposite directions. We bring it all together on one governed, agentic AI platform for every ELC brand. LILT connects directly to your tech stack, so content flows into a single quality hub across every channel. Brand-level models learn from every edit, so quality compounds over time. End-to-end governance keeps your global beauty portfolio on-brand, compliant, and relevant in every market, so new launches reach your consumers faster.
Model
Brand voice
Review
Workflow
Analytics
Security and data
Built for how ELC works
LILT works inside the systems your teams already run, from project management to design to product data, with 100+ native integrations, the API and the governance to scale across brands and regions.
Inriver
Translate the product information in your Inriver PIM directly from LILT. No plugins, no spreadsheets, no manual export and reimport cycles.
Figma
Translate creative and design assets directly in Figma, so layouts are checked in every language before launch.
Product data and the LILT API
Send product information and marketplace content through custom file loaders and the LILT API, with markup protected end to end.
Get every ELC brand to market faster, in every language, on the platform your teams already trust.
Your marketing, education and quality teams already run on LILT. Extend the same brand-level models, agent-verified review and real-time visibility to product content, marketplaces, travel retail and every new market, so launches reach more customers faster, on one governed platform that gets better with every review.